Novel Excerpt - Email Statistics

Updated: Aug 18, 2020

Google is an author's best friend.

There's a saying that goes, "Write what you know." I imagine before the internet, authors may have been extremely limited in the work they could produce. However, nowadays we can have ample information to almost anything with a simple word search. Here is an excerpt on Email Marketing Statistics and the book excerpt in which it is being used.

PS: Be reminded that these posts are done during the writing process and have not yet been edited.

In this scene, the MFC (main female character) has arrived to teach her class, Self Defense For Women, and realizes the MMC (main male character) has been up to some strategies of his own:

Excerpt from Book 2 - The Billionaire's Phoenix:

~ Eliana looked at David. There was that smile again. The one he used whenever in a crowd of people. The one which showed every one of his ten thousand teeth. Sliding his hands into the pocket of his black gym pants, he rocked back on his heels. He was proud of this turnout. Eliana narrowed her eyes suspiciously at him.

He had something to do with this.

David was doing the same thing he had tried doing yesterday: take over her class. Eliana needed to do something about him. She should have known having him involved was a bad idea.

“Good morning ladies,” Eliana announced to the classroom. “So good to see so many faces here today. Before we begin, please introduce yourselves to each other. My assistant…” She paused to look at David, who was still smiling like the proud cat who had brought home the gift of a half-dead lizard. “My assistant and I just need to discuss something. Be right back.” Eliana grabbed David by the arm, navigating her way through the crowd of women, and out of the room to the main gym.

“What did you do?” Eliana didn't bother to hide the annoyance in her tone.

“What do you mean?” David asked.

“All these women here this morning. You had something to do with this. I know it.”

“Oh, yes. That. Of course.” David puffed his chest. “You’re welcome.”


“I said—”

Eliana held up her hand, cutting him off. “I heard what you said. What I mean is, this is not a good thing.”

“What do you mean? Just last night we talked about how more women should know self-defense. You didn’t change your mind, did you? I haven’t.”

“Of course, I haven’t changed my mind.” Eliana placed her hands on her hips in a bold stance.

“Good. So get this. Last night after you went to your cabin, I organized a little campaign of my own. Spoke with probably a couple hundred people. At first, I wondered if I should categorize this class as education and trainin', or health and fitness. I decided health and fitness was the way to go. I figured I should compare my potential results to an email campaign. A campaign for people who’d subscribed to a newsletter, for instance. Technically, it was more like cold callin', but a good modifying variable was the fact that everyone’s on vacation. People love trying new things while on vacation. Plus, I told them it was fun. Vacation or not, who doesn’t wanna have fun? Am I right?”

Eliana stood speechless. What was she supposed to say to that? David’s support of her work was almost… inspiring. Except for the part where he was trying to take over again. He barely took a breath before he enthusiastically rattled-on.

“Here’s the thing, typically the open rate on emails in the health and fitness industry is about twenty-one percent. I equate that to interest levels of the people I talked to. The average click-through rate is about two and a half percent. That would be the people who would normally get involved. Since I had talked with a little over two hundred people, I expected only about five people would bite. It’s a numbers game, you know?”

Eliana’s understanding of the situation warbled at David’s explanation. Here was yet another facet to this daredevil. He was obviously so much more than a dumb jock. Her insides shivered like Jell-O. How could she be annoyed at him when he was doing this for her class? Isn’t this what she wanted? She spoke softly and slowly. “You… You talked to two hundred people last night?... About my class?”

“It’s our class now, remember?” David said. “And, not just last night, this morning in the cafeteria too.”

Our class?”

“Yeah.” David shoved his hands into his pockets with a satisfied smile. “I’m surprised so many women actually showed up. Looking at the turnout, I’d say we did pretty damned good. Much better than statistics suggest. Know what I’m sayin’?”

Eliana exhaled her frustration. “David, listen, thanks for all your hard work. I’m glad you believe in this class. But… Well… Look…” She turned and looked at the class, through the glass walls at the back of the gym, inviting David to follow her gaze. “I can’t teach a class like this. It won’t work.”

“Why not?”

“There isn’t enough room. Standing room only. How are we supposed to spar? You did the Kata exercises with me this morning. Everyone needs at least arms’ length all around them. Look. I get that you were trying to help. And I appreciate that. I do. But that right there…” Eliana nodded toward the classroom. “That’s a fire hazard. I have no choice but to cancel the class for today, and probably for the rest of the cruise. We can’t un-invite these women.”

“What? Pfft!” David raised one brow, and his mouth pulled aside incredulously at Eliana’s statement. “Don’t worry,” he said. “I’ll handle this.” ~

End Of Excerpt

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